I get it. I've reinvented my business numerous times as I have evolved as a businesswoman. In fact, this website is the result of applying the same process to my own business that I guide Shooting Stars through.
I shed my established brand of Wonderful Web Women with genuine grief and tears but I know my business, and my business leadership, could no longer grow through the brand that got me to this point in time.
This is a time to celebrate. You are on the cusp of creating something wonderful and you have your strong experience in business already to use as a foundation for your creation.