When you build a website for your online, service-based business, the first decision you need to make is what website address you will choose (a.k.a. URL, or Domain Name). After all, this is is the link you will use in all your marketing, your conversations and your emails.
It will also determine your brand logos, colours and how you think and feel about your business.
No pressure!
In this episode I walk you through the decision pros and cons of 4 different options and some ideas to mix and match if the decision seems impossible to make.
I've also included a quick summary below for you.
In this episode I'm going to start with a few assumptions.
Firstly I'm going to assume you are either an existing or future customer of mine.
This means:
If you haven't made the above decisions yet, then only one of the options below is a sensible thing for you choose (Personal Name). Otherwise you're wasting your time and resources, and very likely will need to renovate your brand when you get greater clarity.
If you need help, my
Attract Your Tribe Academy has been designed specifically for you.
Personal Brand
This is your name. If you can't get your name as a URL (like www.janetbeckers.com) then try something like YourNameCoach.com or YourNameAuthor.com or similar.
Mix and Match:
You can always own your name Domain Name and when your business website is complete, redirect your www.YourName.com to your About Me page on your new website.
Existing Business Brand
If you already have a business with a website or even just a name you have been using for quite a while you may want to use this. For example something like www.YourSuburbCounselling.com or www.GenericUmbrellaServices.com.
Mix and Match:
You can always own your existing business name Domain Name and when your business website is complete, redirect your www.YourGeneralExistingBusinessName.com to your Contact page or a specific business information page on your new website.
Your Niche / Ideal Client Name Brand
If you work with people in a specific niche or who have a specific problem you can claim a domain with that title in it. For example www.BounceBackFromBreastCancer.com or www.MoneyMindsetSolutions or similar.com.
Mix and Match:
You can always register a niche Domain Name and when your business website is complete, redirect this URL to a specific page on your website where you outline your services and expertise for this specific market.
Course / Flagship Framework Brand
If you intend for your Flagship Framework to be the entire brand of your business, then you would register the name of the course as your domain name
Mix and Match:
You can always register a Domain Name with your Flagship Course as the name, and when your business website is complete, redirect this URL to the sales page for the program on your new website.
Scarecited: That feeling you get when you are stepping out of your comfort zone, you are scared but feel the buzz of opportunity and excitement...
I dive deeper into how to create success and get other people to enthusiastically promote you in my brand new masterclass plus heaps more:
The 5 (and a half) Steps To Create a Wildly Successful Online Business
Without a Huge Mailing List, Expensive Facebook Ads or Even a Website
Grab your spot over here (and get ready to create your action plan with my help).
Go get 'em folks!
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