In this interview, Paul and I cover:
The 5 Steps: How Your Small Business Can Impact World Poverty Now
1. Get Clear on What You Believe
2. Get Clear on What Projects Align With Your Business
When you partner your business with a charity, you are doing more than simply giving to a charity. You are aligning your brand with the charity and with the project you are giving to.
It is more than simply giving based on your personal priorities and passions.
3. Find a Charity Partner You Believe In
My Criteria For Choosing a Charity Partner
For me B1 G1 filled each criteria.
They actually work WITH multiple charities, rather than run the projects themselves. I like that. They do what they do well, and let the charities they vett to do what they do well.
Create your own set of criteria for how you will choose your charity partner.
If all of humanity does this, then the spirit of humanity can shift and amazing things can happen.
The people who I work with, the people who are drawn to me and that I've designed my business to attract, are people who want to make a difference. They genuinely care about the people who they help as their customers. I found that it can be really frustrating when you have that vision, but you don't necessarily have the tools to be able to do it.
5. Link Your Success With Your Impact
This is where you are creating a system around your culture of giving, rather than giving ad hoc when you think you have spare funds (what I was doing before). And in business, it is systems and sustainability that create success, in everything you do.
Here are 2 ways to do this...
1. Links Sales With a Commitment To Give... and be transparent
2. Link Giving With KPI's You Want To Improve
In just six minutes, you can go ahead and describe yourself. Talk about what you do, what you want to do, and what's stopping you from doing that. The big difference is that it's not an AI. You're actually talking to a human person. You can also opt to arrange a dialogue at a later time. Then you can really make amazing change.
What do you think about today's podcast? I'd love to hear your thoughts about B1G1 and how you think you can apply this system to your own business. What's something you care about? What connections would you love to make?