Starting and growing a business can be lonely and the support networks you have (or don't have) can make the difference between resilience, confidence and optimism and fear, conflict and crippling self doubt. Just this week a question was asked in a business Facebook group I'm part of. A frustrated business woman asked "what do you do if your partner doesn't support your dreams in business?".
The responses were fascinating. There were a lot!
Many were wise but I was disappointed how many said "divorce him!" WTF!!?
Surely there are better ways to have the difficult conversations? That's what I'm sharing with you today.
Whether you are male or female and whether your life partner is male or female, we all have the same problem. How do you get the support, or the "buy in" from your significant other?
Getting your partner's support could be for leaving your job to start a coaching or consulting business, travelling to a workshop, buying an education program, starting a business, spending the money on website development or setting up an awesome at-home video studio.
It doesn't even have to involve spending money as time is just as important.
How do you convince your partner that the late nights you spend learning how to set up your online business are a good investment of your time, and their loss of your attention?
I often am told "You are so lucky to have the support of your husband" and I know I am. But you know what?
Like anything, getting support for your dreams is just like making a sale. You need to know how to make the sale and how to keep the sale. This counts for everything in your life.
So, If getting support from your partner for your goals is just like a sale, let's look at the tried and tested formula for a sales letter, sales audio and videos. Like any genuine sale, it is not manipulation or deception. A genuine sale provides all the information a person needs to be able to decide if they want to "buy in" and the environment to make the decision without stress.
7 Steps To Sell Your Partner On Your Dreams
In the case of talking to your partner about something as important as their support of your dreams, create a welcoming environment. Don't try and discuss this in the middle of getting dinner ready. Grab a cuppa / bubbles and sit down.
In this case you will be establishing how serious you are about your dream or goal. This will show them this is not just another fad that is not worth spending time on.
Use a Hook or Cliff Hanger:
This keeps the viewer wanting to stay to the end. Everyone, yep even people who love you, will be thinking deep down "What's in it for me?". Let them know that you'll tell them at the end, something that will make it all worthwhile for them. A solution that will make life easier.
In sales, this is so people can relate to you. This is because people like to do business with people they like and relate to. Hopefully, with your partner, you have a bit of that groundwork covered. This is the place to share your passions. Why you are so passionate about this and go into a bit more depth on what ground work you have already done.
Remember, this is a sale so we're not talking about YOUR frustrations and problems. We're talking about them. So this may be they are living with someone who is frustrated, or they are tied to a nine-to-five job and would love to have more freedom. You may have children one of you wants to be home with. Think about why YOU have this dream and it may also be a similar motive for your partner.
In a sales letter, audio, video this is the main body. So it works similar for your sales pitch here. This is where you want to lay down some facts and case studies. Examples of what has worked for others and why you think it may work for you.
This is also the place to deliver on your promise you alluded to in your hook.
To know what promise will work best (equivalent to your offer in a sales pitch) you need to know what their biggest fears are and the biggest benefit. You need to think long term and short term here. So long term it may be lifestyle freedom but in the short term, you will need some other offers.
For example, if their biggest fear is the time it will take you, I suggest you negotiate the amount of time you will spend on your venture, balanced with time with them and family (this is a good discipline for yourself as well).
If their fear is money, you can assign a budget together. You can point them to the number of free resources you can access to learn how to build your business.
If their concern is time AND money, then you can present information on mentors that will save you both time and money in the long run.
HINT: You can also have some fun here. I'll leave it to your imagination (wink, wink)
You don't want to spend all this time and action, moving towards a sale and not close the deal. In sales it is "fill in your email" or "click here to buy". With your partner it may be:
A Word of Warning on Crafting Your Message