6 Steps to Create an Online Course That Sells

Today I introduce you to my "secret weapon", John Lint, the founder of 10XPRO.io. This is the software I trust to run the bulk of my business and since I discovered John and 10x Pro over a year ago my tech headaches, and the money I spend on tech and staff, has been slashed.

John's name is in my Gratitude Book right at the top!

10x Pro is specifically created to solve the problems of entrepreneurs who create, launch and sell online courses so he is the perfect person to teach what works, and doesn't work, to create an online course that sells.

After all, he sees behind the scenes of hundreds of successful online courses and is continually talking to the owners of these courses to advise, see what is working for them now, and develop even more features in his software so their courses are even easier to sell and deliver with automation.
Here's what we discussed in the interview (really a full masterclass):
1. How John and I met and he became my "secret weapon"
2. John's laptop lifestyle where he lives between 3 countries (minimum)...I don't think he does winter!
3. How his software, 10x Pro, has saved me thousands of dollars this year plus saved me from the thing that made me cry the most in my business
4. What exactly is an online course
5. The advantages of creating an an online course
6. The 2 biggest mistakes people make when creating an online course – and true confessions of heaps of mistakes I've made.
7. John's 6 steps to create an online course that actually sells!
What is an online course?
An online course packages your knowledge or your expertise into a program that you deliver online. There are different types, from simple 1 page courses to a full blown program that may take weeks to months to complete.
The common thing with any kind of online course is providing a specific result that people will get at the end. It's all about solving a specific problem and helping your customers get the results they want.
What are the advantages of an online course?
Doing an online course has a lot of advantages for you and your business.

An online course can help establish you as a player in your market. When your ideal client sees you offer an online course, it creates an image of you as an expert in the field. Someone they can trust to know what they need to learn in order to succeed.

Another advantage is, you can be mobile. You can work wherever you want. You are no longer bound to an office. You can work and live your life wherever you want. Well, as long you've got an internet connection of course! John is a great example. He operates his business and over one year will live and work from Australia / Thailand / Canada.

The third is providing you assets. Assets that you can sell over and over to create income, with a high-profit margin. These assets can also be sold to increase the value if you eventually sell your business.

A lot of people have tried doing an online course, but obviously, not all are successful.

So how do you develop a course people want to pay money and sign up to?

That's what we'll explore in the rest of this article.
Two common mistakes when creating an online course

First is not knowing what is the essence of an online course.
An online course should help solve a specific problem.

It is common to create an online course that is too general with no definite outcome.

The more specific and measurable your course outcome, the more successful it will be for your clients and also for your marketing.

Show people the shortcut to achieve the specific result they want.

An example:

Too general: Lose weight.

Specific: Lose 10kg without the need for exercise

Second, is having self-doubt.
There's always a voice in your head telling you the course is no good, no one will want to pay for this, and all sorts of dark and dreary thoughts.

I have lost track of the amazingly talented people I know who have great solutions and people who need them...yet they never launch their online course for fear of criticism.

I challenge you to take the first step. There are people who need you and honestly, your 60% good enough is other people's 110%!

You need to have confidence in your work! Believe in it, use it, and create your testimonials portfolio. Create a list of proven customers, if they believe in you it is a good way to create your portfolio. Just believe in yourself, others already do. You can do it!
6 Steps to Create an Online Course That Sells

Step 1: Select a niche or a market
Find something that interests you. Make a list and put down all the possible niches that you can tap into. You don't need to be an expert (at least not yet) in that area, but something you are familiar with and that you are genuinely interested in.

Don't make an online course that doesn't actually interest you, that you don't like, even if it is a big market with a lot of potential customers. Creating an online course takes time and passion! If you're not passionate about it, you're wasting your time in doing it. You won't become the best unless you truly enjoy doing it.

True confession: I once created an online course on how to convert your car to LPG gas! I mean really? I don't give a toss about that topic and no surprise I couldn't keep the momentum going to market it.
Step 2: Validate your market
Competition is good

It may seem counter-intuitive, but you want to choose a topic that has A LOT of competitors.


Yep, That way you know people are buying. You don't want to go into a world where everyone is struggling. The end reason you created your online course is to sell and earn, so why dive into a black hole?

Are there people in that market? Are they successful? If yes, great, you can be too. Dive in, but be different, have your business create its own personality and style, and let it attract your tribe.

Don't be the pioneer

Another is to avoid being the pioneer. Pioneers have arrows in their back, they take all the risks in diving in.

True Confession: My very first online business was selling original art online. I thought I was clever because there was practically no one in that space at the time.... (we're going waaaaay back).

Such a rookie mistake that literally cost me my home.

You see, people just weren't used to the idea of buying art online back then.

I realised this too late and then, whenever I DID get a new competitor, I would ring them, welcome them and THANK THEM!!

Don't make my mistakes

Step 3: Select your topic
From choosing a market, the next step is to select a good topic. What are the things that people want to learn? Start paying close attention to what's happening in your chosen market.

You don't want to make an online course that only a few, or worse, nobody needs. You can ask for help, go to forums, ask your list of proven customers, what do they need? Their biggest challenges? etc.

Analyze your market. It can be trending videos, or popular articles, top blogs, most viewed posts, there's a whole bunch you can find.

True Confession: When I launched the business that ended up sky-rocketing my success and winning me Australian Marketer of The Year. I did my market research in the women's toilets! You can read about why and how here.

A tip for you is to create a swipe file/box. Put all the ideas that you have in that folder or box, then as it continues to grow, you can pick from it a topic for your next online course.

Pick a topic that can be in the market the fastest. Speed is key!
Step 4: Creating the outline
So now you have the topic that you want, then it's time to create the outline. Reverse engineer the process. What is the structure of your online course? What goes first, second, third so on.

It can be a simple 1 module course, or a course with a lot of modules, with multiple lessons in each one.

Whatever format your online course is, the modules should make the people take action and get it done.

Productivity Tip:

When I create any new program now, I create an outline using Google Sheets. I have the following columns as a minimum:

1. Module name
2. Outcome of that module for the client
3. Lesson names within each module
4. Outcomes for the client for each lesson
5. Resources I already have for that lesson
6. Resources to create
7. Ideas to make it awesome

Step 5: Create the course
After you make your outline of the course backbone, then it's time to create your online course. In creating your course, you have 3 options. Either create it yourself, partner with someone or buy the content.

In creating your online course, it's best to have a variety of media types. A good way is to start with a video. With a video, you can create an audio file, then have it transcribed. So you will have more content types.

Learn to be comfortable in front of the camera. If you are still not comfortable, you can record your screen while showing your slides. Then you can create a PDF file from your slides. Another piece of content right there!

Productivity Tip:

You don't need to create the whole course at once, you can create first the module, then create the rest of the modules as you go.

That way you get speed to market and you don't create a program that doesn't sell.

In fact, this is what I recommend for every online course you create. Just make sure you give yourself enough of a head start so you will always be a few weeks ahead of your clients who are implementing the program.
Step 6: Setting it up
The hardest step is figuring how to set up the technology to deliver your online course.

Where will you set it up, what are the tools you will need, where will you host it?

You can do the Frankenstein model where you get different tools for different things to do. The downside of this is that the tools may not integrate at all with each other.
To set up your online course you will need:
1. Hosting to store your teaching files like videos and PDFs
2. A password protected member area to house your online course
3. An email management program
4. A payment system so you can make sales online while you sleep 🙂
5. A website or other sales page creator for your sales page and order form

Over the years I have used 5 different member area software programs, 3 different email providers, 5 different payment processors, 8 different web page creators, 7 different hosting providers and a partridge in a pear tree.

The tech has been a complete nightmare, simply because the Frankenstein model can truly become a monster but I have constantly been on the search for the Holy Grail.......

A tool that can do it all, with the right features, a good support line, integration capability, run by people you can trust.

Just over a year ago I found that tool.

The company John owns, 10x pro.

The Best Software To Run Your
Online Course

We moved all our online courses, sales pages, list building funnels, order forms... everything... to 10x Pro over a year ago and it has fair dinkum saved me thousands in both software costs (Frankenstein gets expensive) and staff costs (it's really easy for a virtual assistant to master).

I've become a bit of an evangelist to be honest which is why John and I have partnered up to provide you with extra support and resources to help you implement faster when you sign up for a trial of 10x Pro for just $1 (yep you read correctly).

You can get details here on this special bundle, which is ONLY available from me.

This includes a plug and play template of the sale letter I invested thousands of dollars to develop, including a masterclass on how to customise the sales letter for your own business.

PLUS of course, the software and special training and mentoring from John, only for people who take up this special offer.

Next Steps
Do you have an online course to leverage your expertise in your business?

Here's 2 ways I can help you:

1. Take the quiz to assess how Online Tribal Business Leader ready you are and get free training to uncover your uniqueness and attract your tribe.
2. Check out the online courses we have to help accelerate your online business
3. Sign up to check out 10x Pro and the special bundle John and I have created for you