For you in your business, do you ever find yourself thinking...
"Oh look, I can't share that idea in a podcast / video / post / image again, I've already done that once."
"The course that I'm running, I've talked about it numerous times. Everybody's heard it, I don't want to be rabbiting on..."
"I've been running this course for a while and if nobody has bought it yet they're probably never going to buy it. I think I'll start again because honestly I'm pretty bored with it myself."
Are you thinking those things?
Whenever those thoughts come, I want you to think about Queen and Bohemian Rapsody.
Why? Because your job is NOT to constantly come up with completely new messaging all the time.
It's not to completely reinvent and always be launching new programs or new offers.
Honestly, it's just going to get crazy.
Your job is to keep your message consistent, but keep it fresh.
So maybe give it a slight twist.
You could talk about it in a video and next time you might talk about it in an image.
The another time could talk about it in a live webinar.
It doesn't really matter as long as you are staying consistent, because people want to hear it over and over again until they get it.
You're probably sick of it, but they're getting bombarded with so many messages.
You've actually got the space to keep on repeating your message, just keep it fresh.
Also be aware that there are A LOT of people out there that have not heard your version of Bohemian Rhapsody.
There are a lot of people that need the services that you are offering.
Just make sure that you are letting them know, that you are communicating it.
You're getting up there on stage and belting it out there, baby!
Let them know how to sing along.
How is that for an analogy?