The Launch Strategy That Creates Loyalty - A 36-Year Experiment

So what does a successful launch strategy have to do with romance?
Quite a lot as you'll see in today's podcast episode with a twist. 🙂


Today I take you behind the scenes of the ritual my husband, Doug, and I have practiced every year (for 36 years!) to celebrate our wedding anniversary. The ritual is fun, cheeky and follows the same process every year.

It occurred to me today that the process is exactly the same 4 step strategy for every successful launch you may run in your business.

Introducing... How to build trust, excitement and loyalty in your business with the "wedding anniversary ritual strategy".

In this episode you'll learn:

  • Why, in 34 of our 36 years of marriage we have never bought each other presents, flowers, cards or booked a fancy dinner for our wedding anniversary.
  • The fun ritual we developed instead and I hope you may be insired to copy (if you do, send me photos. Not naughty ones of course.)
  • The 4 step process you can use for every launch, no matter if it uses videos, webinars, workshops, challenges or any other strategy.
  • The essential phases, how long each should last, and how to build loyalty and trust at each phase.
  • Plus down below I've included a photo of our wedding day (how hot is my husband?)
I'd love to hear your ah ha's, both for your launches and your romantic relationships.



Scarecited Challenge
Scarecited: That feeling you get when you are stepping out of your comfort zone, you are scared but feel the buzz of opportunity and excitement...
  • Share your ah-ha's from today's blog post, or on socials, or privately with a friend. Why was that ah-ha important to you?.
  • Choose ONE thing from your ah-ha and schedule now to take action on that THIS WEEK.
  • Hey you can tag me @janetbeckers on all socials. If you share a great ah-ha I'll repost in my stories and shine the light on you. Scarecited?
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